About Jim Bertrand

Developed U.S. commercialization plan pre and post FDA approval for sales and marketing. Set up sales distribution plan and network for U.S. market including finding and interviewing candidates for running the U.S. Attended 2023 Congress of Neurosurgery to promote Nurami post FDA approval. Made introductions to KOLs. Used my network for introductions for next round of fundraising.

Consulting includes: Reviewed and analyzed 2024 commercial launch plan for U.S. stroke market. 

This medical device company that designs, manufactures, and supplies the Nucleus cochlear implant needed a leadership strategy. I helped them develop a number of their leaders, align and set annual organizational priorities for respective markets, and ensure they were measurable and impactful. I also identified changes they needed to make to their org structure and put a tactical plan in place. Finally, I developed leadership performance standards for every level of the organization. 

This imaging core lab needed help with assessing their company structure, and I guided them through identifying strategies for sales, expenses, cash flow, staff, marketing, and future vision. This effort resulted in developing a long-term strategic growth plan. 

A destination restaurant based in Knoxville, TN, needed to focus on the future despite economic and staffing challenges. I partnered with them to devise a 3–5-year growth plan and helped them identify organizational performance changes that would maximize short-term and long-term revenue. 

To align the communication and analytics strategies for this injury and defense legal firm, I initiated a thorough profitability, compensation, and strategic audit of the firm’s current and projected business. I made recommendations that resulted in helping change the direction and profitability of the firm. 

As a strategic advisor to the world’s leader in international amateur sports travel, I helped maximize business across the U.S. and Europe. We established strategic partnerships, apparel agreements, long-term contracts, and revenue-sharing opportunities to build a sustainable revenue path for this niche travel business.

Acting as an agent for the world’s only five-time national banjo champion Gary “Biscuit” Davis, I negotiated a new contract with his client, developed a business plan, and partnered with a social media vendor to build his online presence and influence. I helped him map a process to clarify future business strategy and incorporated this into his social media plan. I also guided him in developing vendor sponsorships and personal appearance marketing plans.